Video Production
With over two years of combined video production experience, I have acted as producer, creative director, interviewer, and production assistant on various projects throughout my career.
Goal
I mostly project managed two types of video production. The first being testimonials that capture a brand story. The second being digital marketing ad creative designed to capture attention and generate a desire to act.
Approach
For interview videos, I would personally interview the subject to generate a relaxed atmosphere. The approach is to try to get them to tell their story from their heart.
For ad creative, the creative brief has to be created by speaking to the client and the creative team. With proper communications of deliverables, the creative process is easy.
Results
Dynamic, impactful stories are told through the screen. Check out my works below.
How can I tell people what it’s like to work in admissions in less than two minutes and make sure I show how rewarding that career is? I got to the crux of it by getting those life-changing stories only our admission team members can tell.
Dynamic ads that capture your attention and tells you a brand story in 6 seconds.
No matter the ask, I believe that story telling in videos is the future, and I won’t even need a full production crew.
Mona Liu, PMP
Marketing and communications professional with over six years of experience in higher education marketing and project management.
Founder of marketing boutique: Well Done Marketing Co.
