Email Marketing

I have over 6 years of experience working with Mailchimp and other email marketing platforms. Over those years, I have consistently exceeded the industry open rate for emails. 

Drip Marketing

Marketing automation is a top priority for some businesses. For my client, I had to help them find the right balance of the number of emails they want to automate by having a deep dive into the customer journey.

Email Automation ROI

So far, the cost per enrollment and cost per start at the colleges have all been trending downward over the last month since the drip campaign has been launch. Although other factors could contribute to these trends, it’s over a healthy sign that marketing efforts are working to help the admissions team get better conversions. 

With future iterations and better tracking, more accurate attribution can be given to email activities.